Agile Marketing – Getting the Right Things Done Right

The business world seems to be going bonkers for a concept called agile marketing, which blends design theory, data analysis, coaching, group dynamics and general accountability to improve communication, facilitate stronger project management and create better customer engagement.

Though these sorts of internal efficiencies through dynamic interpersonal exercises have been the goal of better managers – and sometimes pricey consultants — for decades, agile marketing actually has the potential to create a uniform method and a fairly easy way to get more people communicating effectively on shared projects.

The agile concept is simple – a group of people from a workplace who work on shared projects gather regularly to discuss and prioritize a list of current and future tasks, needs and processes.

To avoid the negative connotation of “yet another meeting,” and show that this group is more active, these gatherings are called ‘scrums,’ and they are facilitated by a ‘scrum-master,’ who keeps the group on task, drills deep into each task, requests more info from everyone and keeps order.

Future projects on the timeline can be discussed, but the priority ones are due in the next two weeks. Projects that come up also need to find a place in the existing timeline and may not necessarily be seen as highest priority.

ScrumDo is the only tool that offers the powerful flexibility of managing and organizing work using either time-boxes or continuous flow or both simultaneously.

The goal is to keep all of these projects moving on a fairly fixed timeline, make sure everyone involved is aware of their roles and can have input if needed, and identify what resources are available or still needed.

It also removes or reduces obstacles that traditionally can delay or even doom inter-departmental projects in some organizations such as waiting for approval from key people or managers, seeking other resources or bringing in the right people too late, such as the sales team making the technology decisions vs. the developers or vice versa.

Seeking to be more agile offers differences from past business engagement concepts, especially in the form of access to fresh data. There is a variety of scrum-friendly software that helps keep the different tasks, priorities and duties organized, including the timelines and responsibilities for different tasks.

Platforms like ScrumDo differ from earlier project management/admin software in several ways including easy access to interconnected data and different participants, whether they are regular scrum attendees or special guests for special projects. All participants can see their roles and responsibilities but only the scrum master or certain others will have access to make permanent changes or shift schedules around.

But what’s especially useful is being able to see data from past projects. How many views did the last blog get? Did it get any comments? Were there any conversions to site visits or sales?

Related to this is the ability to track the contributions of everyone on the team to make a project happen – not just specific tasks on the to-do list, but the amount of time it took to complete. This can give project managers/scrum-masters an idea of how much time it takes to accomplish certain tasks and who needs to be involved.

ScrumDo allows for a Flow map view of the Big picture.

If an organization is focused on greater improvement, they can look for ways to cut these times down – does every manager need to sign off on every draft of a blog or can most look at the end? What duties can be delegated? What lower-priority tasks can other people take on to give key people more time to focus on certain tasks? Does one person have too much on their plate while another person wants to do more?

In order for a successful agile plan to work well, the proper people in your organization need to have seats at the table. They also need to be fully engaged, and not territorial, which can be challenges in companies that may foster a culture of “this is how we always do things, and we’re never going to change.” But generally, employees wanting to be more competitive and creative bypass the bureaucracy and think bigger might not need much prodding to jump on board.

Overall, scrum software like ScrumDo can be a great help to facilitate agile marketing for any size of organization, whether they’re trying to make the move to be more agile or have been doing so for some time. It could also work for different agile teams with different goals or team members within a larger company.