A classic Hollywood adage is that it’s always easier to make a bad movie than a good one. That’s because every production has so many pieces, people and processes, and so many ways they all could go wrong. Enough elements going sideways and a whole...

One of the most frightening phrases a project manager wants to hear is “just one more thing.” While the line may have been effective on the old detective TV show “Columbo,” by tricking the suspect into revealing something, in a group project it usually just creates...

Does your organization care more about the process or the final outcome in completing projects? Trick question! The answer, of course, should be both – but some lean-agile marketing approaches can sometimes focus more on one or the other. For instance, the Continuous Improvement process uses a...

Organizations want to measure progress toward desired outcomes. Unfortunately, it’s easy to fall into the trap of measuring the wrong things, especially when you view metrics as a static choice. While it’s important to have a constant set of metrics to evaluate over time, it’s...

The business world seems to be going bonkers for a concept called agile marketing, which blends design theory, data analysis, coaching, group dynamics and general accountability to improve communication, facilitate stronger project management and create better customer engagement. Though these sorts of internal efficiencies through dynamic...